A note from Ayaan
Product Analyst, Tulvo
Tulvo goes live on Product Hunt on November 15. When we started planning, I went looking for one number: how many signups does an upvote actually bring? I found plenty of advice on getting upvotes. I couldn’t find anyone who had added up what happened after.
So I did it myself. I went through launch write-ups where founders shared their real numbers, kept 76 of them, and wrote down why I threw out another 63. Every number on this page is one a founder published, and I checked each one against their original post.
A few things surprised me enough that we changed our own plan. I was also wrong twice along the way, and I’ve left both mistakes in.
Ayaan
How 76 launches made the cut
2021 to 2026- ~2,700 candidate links Indie Hackers, dev.to, Medium, Substack, founder blogs
- 139 write-ups reviewed Founder-written, about their own launch
- 76 launches kept Every number found word for word in the post
- 63 dropped, each with a logged reason
- 68 of 76 checked against a saved copy
- 0 numbers estimated by us
Key takeaways
- A typical Product Hunt launch got about 470 visitors and 35 signups for every 100 upvotes.
- Nine launches finished #1 Product of the Day. Their signups ranged from 50 to 2,073, a 41x gap.
- Of 9 founders who launched with no audience, 8 got 25 upvotes or fewer.
- Product Hunt sent Tally about 1 in 7 of its 9,800 launch-day visitors.
- 3 of the 4 launches that made $2,500 or more ran an offer with a deadline.
Get the study as an AI brief
Ask your AI for a summary of this study, tailored to your launch.
Summarize Tulvo’s Product Hunt study of 76 launches for a founder launching in 30 days. Give me the funnel math, the 5 findings and the 30-day checklist.
Opens ChatGPT, Claude, Gemini, Perplexity, Grok or Google AI Mode with the prompt ready.
Finding 1 of 7 · The funnel
How many signups do 100 upvotes bring?#
About 35. In the 76 launches I studied, each upvote brought a median of 4.7 visitors, and 8.6% of those visitors signed up. So 100 upvotes ≈ 470 visitors ≈ 35 signups.
× 4.7 visitors per upvote
8.6% of visitors sign up
Source: founders’ own launch write-ups, 2021 to 2026.
| Step | Typical launch | Middle half of launches |
|---|---|---|
| Visitors per upvote | 4.7 | 2.4 to 7.7 (n=28) |
| Signup rate | 8.6%, about 1 in 12 | 5% to 20% (n=32) |
| Signups per upvote | 0.35 | 0.12 to 1.14 (n=26) |
| Launch revenue | About $350 | $79 to $1,571 (n=15) |
The median hides a huge range, and honestly the range is the more useful part. Signups per upvote went from 0.12 to 1.14 across the middle half of launches. Two launches with the same upvotes could end up almost 10x apart in signups. So I stopped treating upvotes as the goal. They tell you how the day went on Product Hunt, not how many people will use what you built.
My takeaway
We set our launch target in signups, not upvotes.
Finding 2 of 7 · Rank
Does finishing #1 on Product Hunt matter?#
It helps, but it doesn’t decide the outcome. #1 launches had a median of 663 signups, #2 to #3 had 255 and #4 to #10 had 60. But the nine #1 launches in this study ranged from 50 to 2,073 signups.
Median signups
Every #1 launch that shared signups (n=9)
41x spread for the same badge
Source: founders’ own launch write-ups, 2021 to 2026.
This is the comparison that changed how I think about launch day.
Helicone
50 to 60
signups over launch day and the next
- Upvotes
- ~800
- Emailed their users
- Around noon
Peerlist
2,073
signups in 24 hours
- Upvotes
- 1,100+
- Emailed their users
- The minute it went live
Both finished #1. Peerlist ended up with almost 40x the signups. Reading both posts, the difference that stood out to me was when each team told its own users. Dub.co points the same way: they emailed a list of 25,000 people and got 663 signups that day, about 8x a normal day for them.
My takeaway
Our email to existing users goes out the minute we’re live, not after lunch.
Finding 3 of 7 · Audience
Can you launch on Product Hunt with no audience?#
You can, but the odds are bad. 9 founders in this study said they launched with no audience and shared their upvote count. 8 of them got 25 upvotes or fewer, and the median was 2.
- 1 Accessalyze
- 1 Tech Trends
- 2 Loamly
- 2 Mayora
- 2 Qesture
- 3 Quick.Surf
- 21 Habit Doom
- 25 Doomscroll
- 280 Knowledgehunt
Median upvotes
Source: founders’ own launch write-ups, 2021 to 2026.
Founders who said they had an audience got a median of 420 upvotes (n=21). I don’t want to oversell this. Those founders may also have had better products, more time or more money. But 2 against 420 is a hard gap to ignore.
The one exception
Knowledgehunt started with what the founder called “close to 0 prior audience”. They spent weeks messaging people who were active on Product Hunt, one at a time, on LinkedIn. On launch day they finished #8 with 280 upvotes and about 300 signups.
AgentValley is the flip side. No preparation at all, but Product Hunt featured it and it finished #4. Product Hunt sent about 150 visitors.
My takeaway
If you’re starting from zero, start a month early with direct messages. Launch day is too late.
Finding 4 of 7 · Traffic
How much traffic does Product Hunt actually send?#
Usually less than founders expect. Tally 2.0 was #1 of the Day, Week and Month, and Product Hunt still sent only about 1 in 7 of its launch-day visitors.
9,800 visitors on launch day
~1,400from Product Hunt (1 in 7)
~8,400from everywhere else
Tally got 766 signups that day.
Source: Tally’s own launch results post.
Tally had 9,800 homepage visitors on launch day. About 1,400 came from Product Hunt. The other ~8,400 came from everywhere else, and Tally got 766 signups that day. JobPilot AI was a much smaller launch, but the pattern held: Product Hunt brought 12% of its launch-week visitors.
My takeaway
Most of our launch-day traffic will come from our own channels, so we’re planning those first.
Finding 5 of 7 · Revenue
Do Product Hunt launches make money?#
Not much, for most. Of the 15 founders who shared revenue, the median was about $350. Four made $2,500 or more, and three of those four ran an offer with a deadline.
Median of all 15: ~$350
- Had an offer with a deadline
- No deadline offer
Source: founders’ own launch write-ups, 2021 to 2026.
- Divjoy: $10,452 credited to the launch. The launch-day price was held “for the next 24 hours”.
- Xnapper: $4,212 over three days, with an early-bird price that ended. 1,428 upvotes, #1.
- QApop: 50 lifetime deals at $49 sold out in 5 days. $2,500 in total, finished #6.
- Wicked Templates: first 10 copies at $29, the next 20 at $39. #7 and $641 on launch day.
One small warning that made me wince: Newsletter Glue lost 3 checkouts to a typo in their promo code. Test your code yourself before midnight.
Finding 6 of 7 · After the click
Why do some launches get visitors but no signups?#
Usually because getting from the Product Hunt page to a working account takes too long. SaveDay turned 49% of its visitors into users. SlashPage turned about 5% into signups.
SaveDay (Telegram bot)1,918 visitors
937 became users (49%)
SlashPage5,228 visitors
274 signed up (5%) 1,416 got through onboarding (27%)
Source: SaveDay and SlashPage launch write-ups.
SaveDay is a Telegram bot, so trying it took very little effort. SlashPage had 5,228 visitors: 1,416 made it through onboarding and 274 signed up. No number of upvotes fixes a five-screen signup. Before you launch, count the clicks from your Product Hunt page to the first useful moment, then remove a few.
Finding 7 of 7 · How founders felt
Did founders think the launch was worth it?#
Mostly yes. Reading each post, I’d say 52 of 76 founders felt it was worth it, 20 had mixed feelings and 4 said it wasn’t. The least happy group was founders with no audience: only 2 of 11 called it worth it.
Said they had an audiencen=30
Didn’t sayn=35
Said they had nonen=11
- Worth it
- Mixed
- Not worth it
Source: founders’ own launch write-ups, 2021 to 2026.
Founders who said they had an audience called it worth it 24 times out of 30, and none said it wasn’t. This one is my reading of tone, not a number they reported, so give it less weight than the rest.
My takeaway
The founders who were glad they launched mostly had people waiting for them.
What I got wrong along the way#
Correction 1
What I thought: Rank doesn’t predict signups. With my first 48 launches, it looked that way.
What the full data showed: With all 76, #1 launches clearly got more signups. Rank matters. It just isn’t the whole story.
Correction 2
What I thought: Every no-audience launch got 25 upvotes or fewer.
What the full data showed: Knowledgehunt got 280. So it’s 8 of 9, not 9 of 9, and that one exception taught me more than the rule.
What this data can’t tell you#
A few of the questions founders ask most. Not enough founders shared the details for me to give you an honest answer.
- Best day to launch
- Only 33 of 76 founders said which day they launched. Too few to compare weekdays with weekends.
- Whether a hunter helps
- Only 9 founders said whether they used one.
- Whether a demo video helps
- Only 4 mentioned a video at all.
- Upvotes needed for #1
- Founders rarely share the runner-up totals. This needs Product Hunt’s own data, which I’m working on next.
How I did this study#
Here’s how a launch made it into this study, so you can decide how much to trust it.
- I started wide. About 2,700 candidate links to launch write-ups from Indie Hackers, dev.to, Medium, Substack and founder blogs. I left out Product Hunt itself, Reddit, LinkedIn and X.
- I kept only founders. Every post had to be written by someone who built the product, about their own launch, between 2021 and 2026.
- I needed a real number. Each post had to share at least one outcome: visitors, signups, paying customers or revenue.
- I checked every number. A number only counted if it appeared word for word in a saved copy of the post. Otherwise it stayed blank.
- I logged what I dropped. 63 posts: 20 had no outcome numbers, 14 weren’t written by the founder, 11 weren’t Product Hunt launches, 9 wouldn’t load, 7 failed the number check and 2 never named the product.
- I used AI where it helped. AI tools did the searching and the first pull of numbers. Every number was then checked against the original post, and I reviewed the final dataset before publishing.
The dataset at a glance
Last checked| Fact | Detail |
|---|---|
| Launches studied | 76 founder write-ups, 2021 to 2026 |
| Where they came from | 42 Indie Hackers, 7 dev.to, 4 Medium, 23 founder and company blogs |
| Dropped after reading | 63 posts, each with a logged reason |
| Rank shared | 56 of 76 |
| Upvotes · visitors · signups | Shared by 48 · 49 · 48 founders |
| Paying customers · revenue | Shared by 24 · 15 founders |
| Saved copies | 68 of 76. 8 pages went offline or blocked us. Results hold without them |
| Founders’ verdict | 52 worth it, 20 mixed, 4 not worth it (my reading of each post) |
| Limits | Self-reported. Leans toward launches that went well. Time windows run from launch day to a week or more |
Terms I use in this study
- Upvotes
- The total the founder reported for their launch.
- Visitors per upvote
- Launch visitors divided by upvotes, for founders who shared both.
- Signup rate
- Signups divided by visitors.
- Median
- The middle value. Half the launches were above it, half below.
- Middle half
- The range that covers the middle 50% of launches (25th to 75th percentile).
- n
- How many launches shared that number.
The 30-day playbook I’m using for our launch#
This is the plan I put together from the launches that did best, in the order we’re doing it for Tulvo.
- 4 weeks out: start talking to people. Fundraising Kit had 300+ one-to-one conversations in two weeks and 8 community posts that reached 60k+ people. They finished #1 with 1,000+ signups.
- 4 weeks out: get your team on Product Hunt. trumpet’s team created their accounts a month ahead, so nobody showed up as a brand-new account on the day.
- 3 weeks out: open a waitlist. AI SaaS Launcher built a list of about 1,000 people and finished #2 with 624 users. You can publish a waitlist page with Tulvo Deploy.
- 2 weeks out: pick a deadline offer. 3 of the 4 launches that made $2,500+ had one.
- 1 week out: write every message now. Releem hadn’t, and lost launch-day hours writing them.
- Launch day: email your list the moment you go live. Xnapper emailed 4,600 beta users and got 381 upvotes in the first 2 hours.
- Launch day: pace your asks. Kinde’s whole team posted within 10 minutes, hit 300 upvotes fast, then stalled and finished #7.
I’m running this plan in Tulvo
Waitlist page, outreach board and launch tracker in one workspace.
The launches behind the numbers#
Here are 12 of the 76, including one that got zero signups. Click a name to read the founder’s own write-up. All 76 are in the free dataset below.
| Launch | Year | Rank | Upvotes | What the founder reported |
|---|---|---|---|---|
| Peerlist | 2022 | #1 | 1,100+ | 2,073 signups in 24 hours |
| Dub.co | 2024 | #1 | 1,085 | 663 signups on launch day |
| SaveDay | 2023 | #1 | 830 | 937 new users (49% of visitors) |
| Tally 2.0 | 2023 | #1 | n/a | 766 signups, ~1,400 PH visitors |
| Xnapper | 2022 | #1 | 1,428 | $4,212 over three days |
| Helicone | 2024 | #1 | ~800 | 50 to 60 signups |
| AI SaaS Launcher | 2024 | #2 | 544 | 624 users |
| Divjoy 2.0 | 2021 | #3 | n/a | $10,452 credited to the launch |
| AgentValley | 2026 | #4 | n/a | ~150 visitors from Product Hunt |
| Releem | 2024 | #4 | 247 | 26 signups |
| Knowledgehunt | 2023 | #8 | 280 | ~300 signups, no prior audience |
| Loamly | 2026 | #847 | 2 | 0 signups |
| + 64 more launches, with visitors, paying customers, revenue and time window for each, in the full dataset below. | ||||
Free dataset
Get all 76 launches, every number and every source
The full dataset behind this study, as a dataset you can sort and filter. Check my work, then use it to plan your own launch.
- All 76 launches with rank, upvotes, visitors, signups, paying customers and revenue
- A link to every founder’s original write-up
- The study’s key numbers as live formulas you can check
Opens a short form: first name and email. That’s it.
FAQ#
Is Product Hunt still worth it in 2026?
For most founders in this study, yes, as one channel and not the whole plan. Reading their posts, 52 of 76 felt it was worth it. A typical launch got about 35 signups per 100 upvotes.
How many signups do you get from a Product Hunt launch?
In this study of 76 launches, a typical launch got about 35 signups per 100 upvotes (n=26). The middle half got between 12 and 114 signups per 100 upvotes.
How much traffic does a Product Hunt launch get?
About 4.7 visitors per upvote (n=28), so roughly 470 visitors per 100 upvotes. Product Hunt is usually a minority of launch-day traffic. For Tally it was about 1 in 7 visitors.
What is a good conversion rate for a Product Hunt launch?
The median visitor-to-signup rate in this study was 8.6%, about 1 in 12 (n=32). The middle half of launches converted between 5% and 20% of visitors.
Do I need to finish #1 Product of the Day?
No. #1 launches had higher median signups (663, n=9), but they ranged from 50 to 2,073. The biggest #1 results came from teams that emailed their users the moment they went live.
Can I launch on Product Hunt with no audience?
You can, but 8 of the 9 founders who did got 25 upvotes or fewer. Knowledgehunt was the exception: the founder spent weeks messaging Product Hunt users on LinkedIn first.
How much money does a Product Hunt launch make?
When founders shared revenue, the median was about $350 (n=15). Four launches made $2,500 or more, and three of them had an offer with a deadline.
Where do these numbers come from?
From 76 launch write-ups that founders published themselves between 2021 and 2026. No Product Hunt data and no outside estimates. Every number appears word for word in the original post.
Can I get the full dataset?
Yes. Click “Get the free dataset”, leave your first name and email, and I’ll send you the dataset with all 76 launches, every number and every source link.
Is Tulvo launching on Product Hunt?
Yes, on November 15. We used this study to plan our launch, and I plan to share our own numbers afterwards.
Spotted a number that looks off?
Tell me which launch and which number. I’ll check it against the founder’s original post.
Published · Updated
Quote this study
Writing about Product Hunt launches? You’re welcome to use these, with a link back to this page.
“According to Tulvo’s 2026 study of 76 Product Hunt launches, a typical launch got about 470 visitors and 35 signups per 100 upvotes.”
“In Tulvo’s study of 76 Product Hunt launches, the nine #1 Product of the Day launches ranged from 50 to 2,073 signups.”
“Tulvo found that 8 of 9 founders who launched on Product Hunt with no audience got 25 upvotes or fewer.”
Sources: 76 launch write-ups published by founders between 2021 and 2026. 12 are linked above. All 76 are linked in the free dataset.
Ayaan, N. S. (2026, November 3). We studied 76 Product Hunt launches. Here’s what actually turned upvotes into signups. Tulvo Blog. https://www.tulvo.io/blog/product-hunt-launch-statistics
ABOUT THE AUTHOR
Ayaan is a Product Analyst at Tulvo, where he has worked for over a year. He put this study together while planning Tulvo’s own Product Hunt launch.
All posts by Ayaan
